Everyone involved in the website SEO business knows what an undesirable web page is. It’s loosely defined by a Yahoo patent published in 2010 as a page designed to attract users when they type in specific queries – and it is created by farming as many inbound links as possible, all pointing to the page in a manner optimised for the search term or phrase in question.
The term “undesirable” says it all. This is undesirable from the point of view of a search enginebecause it is skewing results. Basically any page that gets high SERPs through methods other than an organic process is undesirable to a search engine – but some are more so than others. It’s the job of website SEO agencies to avoid the latter at all costs.
Search engines are able to identify the potential desirability factor of a page in your client site by looking at the inbound links that point to it. Routines for doing this look both at the overall reputation of the page providing the links, the text of the link itself – and the closeness of subject matter between the two pages.
For example, if a website SEO company uses a “link farm” to promote incoming links, it’ll quickly get caught out and stopped because the pages from which those links derive have no clear subject link with the pages their links are pointing to. Google and Yahoo are automatically suspicious when a page with no clear content subject, or a page with multiple subjects, points to a page about a single thing.
Looking at the text of the hyperlink itself can be another indicator – which is why good website SEO requires that you create your distributed content yourself and use optimised phrases in the inbound anchor text. By optimising your anchor text as well as your whole distributed content page, you should meet the requirements of search engine patents that may look for undesirable pages in the ways outlined above.
Modern search engine patents are also changing the way in which links are valued, to try and prevent the link farming industry from working at all. Now the number of links on a distributed content age has apparently little or no effect on search engine rankings – if multiple links appear in a piece of distributed content put up by a website SEO company, the search engine simply counts them as “one”rather than several.
There’s a whole raft of potential ways in which Google can assess the validity and importance of links – and by so doing, give a desirability rating to the page those links are pointing to. Top of the list is the reputation of the course page. Then you’ve got queries that look at the IP addresses involved in routing the link from the distributed document to the target page; or routines that can interrogate the purpose and content of other pages associated with the linking page.
The moral, as ever, is simple enough – the more genuine the website SEO campaign you put together, the stronger it is.
The term “undesirable” says it all. This is undesirable from the point of view of a search enginebecause it is skewing results. Basically any page that gets high SERPs through methods other than an organic process is undesirable to a search engine – but some are more so than others. It’s the job of website SEO agencies to avoid the latter at all costs.
Search engines are able to identify the potential desirability factor of a page in your client site by looking at the inbound links that point to it. Routines for doing this look both at the overall reputation of the page providing the links, the text of the link itself – and the closeness of subject matter between the two pages.
For example, if a website SEO company uses a “link farm” to promote incoming links, it’ll quickly get caught out and stopped because the pages from which those links derive have no clear subject link with the pages their links are pointing to. Google and Yahoo are automatically suspicious when a page with no clear content subject, or a page with multiple subjects, points to a page about a single thing.
Looking at the text of the hyperlink itself can be another indicator – which is why good website SEO requires that you create your distributed content yourself and use optimised phrases in the inbound anchor text. By optimising your anchor text as well as your whole distributed content page, you should meet the requirements of search engine patents that may look for undesirable pages in the ways outlined above.
Modern search engine patents are also changing the way in which links are valued, to try and prevent the link farming industry from working at all. Now the number of links on a distributed content age has apparently little or no effect on search engine rankings – if multiple links appear in a piece of distributed content put up by a website SEO company, the search engine simply counts them as “one”rather than several.
There’s a whole raft of potential ways in which Google can assess the validity and importance of links – and by so doing, give a desirability rating to the page those links are pointing to. Top of the list is the reputation of the course page. Then you’ve got queries that look at the IP addresses involved in routing the link from the distributed document to the target page; or routines that can interrogate the purpose and content of other pages associated with the linking page.
The moral, as ever, is simple enough – the more genuine the website SEO campaign you put together, the stronger it is.
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